Every winter, lobs (and bobs) make their seasonal comeback, and as we head into 2026, Hailey Bieber is officially leading the charge. The Rhode founder recently chopped a few inches off her hair, debuting a fresh collarbone-grazing lob that’s already turning heads – and it’s safe to say salons everywhere will soon be booked out for the same look.

Bieber shared her new haircut via an Instagram Story mirror selfie, and her hair stylist Justine Marjan – who also styled Kris Jenner’s iconic bob – reposted the moment with a cheeky, ‘chop chop ✂️.’ The finishing touch? A holiday-ready flippy blowout courtesy of stylist Amanda Lee, who captioned her post: ‘A very flipppppy holiday blowout for Hailey.’

Hailey Bieber has gone for a ‘flippy lob’

So, what makes this cut so universally flattering? Marjan breaks it down for anyone ready to ask their stylist for the same: aim for a blunt cut that skims the collarbone with subtle face-framing layers and point-cutting at the front. The result is a shape that moves beautifully around the face while keeping styling low-maintenance.

Caspar Finch, stylist at Hershesons Fitzrovia, explains why the flippy lob works so well: ‘The best face shape for the flippy bob is someone with soft features and a strong jawline, like an oval or heart shape, as the movement around the jawline helps to balance proportions.’

But don’t worry if your face shape isn’t exactly that – Finch adds that the haircut is surprisingly adaptable. ‘Hair density isn’t an issue with this look, as a good stylist can adapt the shape to your hair type by removing weight to narrow the shape if needed, so it works with most hair types.’

And for those worrying about the effort factor? The flippy lob is refreshingly low-maintenance. Finch recommends air-drying with a texturizing spray for a relaxed lived-in finish or blow-drying with a light tong to open up the face for a polished intentional vibe.

In short, Bieber’s haircut hits all the right notes: chic but effortless, flattering yet flexible and very ready for its 2026 moment. If last winter was all about long layers, this season – and next year – is officially about a playful flippy lob that proves the lob (and the bob) are forever winter staples.

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You’re about to see Hailey Bieber’s ‘flippy lob’ everywhere in 2026